Service in the middle east
DEUTZ IS FORGING AHEAD WITH THE EXPANSION AND DIGITALIZATION OF ITS SERVICE BUSINESS IN STRATEGICALLY IMPORTANT REGIONS.
In the Middle East, the focus will initially be on Egypt, the Gulf States, and Turkey. “The expansion and digitalization of our service activities are a key component of our growth strategy,” explains DEUTZ executive Michael Wellenzohn. “The regional realignment will enable us to serve demand for our products and services in a more targeted manner in the future. This will make our operations processes much more efficient and will significantly improve the performance of the entire service business.” Dr. Matthias Szupories, SVP Central Sales & Marketing at DEUTZ, says that a strong partner with headquarters in Bahrain will assume responsibility as the main importer in several Gulf states. “The local parts and service activities will be expanded and controlled from here. Up to 20 support bases will be attached locally, including renowned partners who will take over the sale of new engines and thus ensure efficient growth.” DEUTZ is also opening one of the first web shops for industrial products in the Gulf States. In Turkey, the Cologne-based group will cooperate with two retailers and in northern Anglo-Saxon Africa it will focus on a partner based in Egypt.